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Licores Maduro

Our History

From humble beginnings in 1910, J.E.MAURICIO slowly emerged into a power house in the distribution and marketing of alcoholic beverage and mineral water industry. Since 1983, Omar van der Dijs, grandson of the initial founder, turned around what was then a fading company, from a 2,000 cases of beer a month into a 40,000 cases operation.  Acquiring LICORES MADURO in 1999, the company became the island’s market leader in spirits, wines, imported and locally manufactured mineral waters. With a strong philosophy and focus on brand building the company has formed a deep relationship with internationally known trade names that now form part of the company’s portfolio.

Licores Maduro Timeline:

1910 Founded by Mr. J.E Mauricio
1983 Mr. Omar van der Dijs appointed CEO 
1995 Licores Maduro becomes market share leader of Fine wines 
1999 Appointed sole distributor for the Bacardi Martini portfolio
2005 Renovation of and acquirement of an additional warehouse
2010 Further enlargement of the fleet
2011 Further enlargement of warehouse space (total warehouse space: 4500 sq. meters)
2012 Opening of the new retail store (500 sq. meters)
2013 Acquirement of additional 3500 sq. meter building (totaling our land to 20000 sq. mtr)
2015 Producer and sole distributor of Claro Water (Caribbean purified bottle water)
2016 Acquirement of additional brand portfolio (Polar) and extension of Santa Marta Bottling