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The Versatile ART of being Vodka

It was not very long ago that vodka had the reputation of a bland, tasteless, odorless spirit that was only drunk in Poland, Russia and the Baltic States. In this region Vodka is nothing short of a religion.

However, once vodka made into Hollywood Bars, the tides started to change. Soon its popularity spread to other countries in different types of cocktails. You can fit it in a variety of cocktails and desserts and it is an essential component to any bar. It is because of these characteristics that it got the reputation of the spirit that plays well with others. Regardless of what you mix it with, it’s going to taste good.

The good thing about vodka is that it can be produced from almost anything. It’s just distill, bottle and go. There is no need for aging as other spirits. It can be made out of anything that produces a fermentable sugar, including beets, rice and grapes. However, potatoes, rye and wheat are most popular. The base inevitably impacts vodka’s taste.

Fruits can make it sweeter, rye might lend it a toasty bite and potatoes often leave it dry. The range of different types of vodka makes it even easier to use in different drinks. Though the original vodka has a lot of possibilities, it’s the flavoured vodkas that have made the spirit even more popular during recent years.

Today, one of the leading Vodka brands is Grey Goose. Grey Goose is the epitome of style and sophisticated cocktails that come in different shapes, colours and sizes. Thanks to their variety of flavours, the brand can be used in different concoctions. It all began on a summer morning in 1996, when Sidney Frank, a liquor baron, called his Executive at 5:20 AM and proclaimed “I figured out the name! It’s Grey Goose!”. And so, one of the most astonishing brands in the history of distilled spirits was born. Grey Goose started out as a high-end Vodka with a great a brilliant bottle design, with specific shape and colours, featuring mountains, water symbolizing purity and freedom. Their flavoured vodkas soon followed in the form of Grey Goose L’Orange, Le Poire and Le Vanille.

Their vodkas are very easy to promote because of their mixability. Using vodka’s versatility as leverage, they managed to personalize a lot of classic cocktails and mixed drinks with the Grey Goose flavours. A little Grey Goose Cosmo here, a Grey Goose–and–tonic there, fast forward to 2011 and Grey Goose is everywhere. There is even a cookbook called “Cooking with Grey Goose Vodka” with recipes ranging from elegant appetizers to decadent desserts. With all these great vodka possibilities out there, it’s time to try something different. Don’t you think? The idea is to try something different than the one you usually try. Experiment with the different Grey Goose flavours and ingredients. If you just don’t know how to start, just go to www.greygoosevodka.com and see all the different cocktail possibilities.

But there are a lot of other uses for vodkas out there that doesn’t necessarily include a cocktails glass. It can be used to aid a jellyfish bite, fight mold and mildew or you can even wash your hair with to make it light and clean. But you should probably refrain from grabbing that Grey Goose bottle next time you are washing your hair. Volumizing your hair was not really in Sidney Frank’s vision on that early summer morning.